Favorite Destination for Startups: Tamil Nadu boasts a thriving Startup ecosystem, thanks to the Tamil Nadu Startup and Innovation Mission. With strong backing from the State Government, the nodal agency for Startups and Innovation in the State is taking monumental steps towards establishing Tamil Nadu as a global Startup hub. Already creating a favorable environment for new ideas and innovations, Tamil Nadu is scripting a success story in entrepreneurship.
Leader in Advertisement Revenue: Southern States hold a prominent position in the realm of entertainment consumption, which is evident in the significant contribution they make to advertisement revenue. According to a 2022 report of the Confederation of Indian Industry (CII), South India accounts for nearly 30 per cent of India’s overall Media and Entertainment revenue. Tamil Nadu makes a robust contribution. For instance, Tamil Nadu’s market share in TV subscription in the South is 35 per cent, way higher than Andhra Pradesh and Telangana (32 per cent), Karnataka (21 per cent) and Kerala (12 per cent).
Leading State in TV Consumption: Tamil Nadu, being responsible for 12 per cent of India’s total TV viewership, is a major contributor to the television industry. Notably, what distinguishes Tamil Nadu is its greater viewership from urban areas in comparison to other Indian States. In fact, urban areas account for 55 per cent of the State’s viewership, while rural areas make up 45 per cent. While the average daily TV watching time in India is approximately 3 hours and 37 minutes, Tamil Nadu surpasses this with a daily TV consumption of over 4 hours.
Tamil Film Industry tops the South: The Tamil film industry has emerged as the leader in the Southern Indian cinema, surpassing other regional industries in terms of market size. According to the CII report, Dakshin 2023, the market size of the Tamil film industry stands at Rs 2950 crore, followed by the Telugu film industry at Rs 2500 crore. In terms of overall contribution to the southern region’s film industry, it accounts for 52 per cent of the estimated revenue of Rs 15,000 crore at the all-India level.
Government’s Vision for the Future: Tamil Nadu Government is dedicated to transforming the State into a thriving global hub for the Media and Entertainment sector. With a strong commitment to enhancing the necessary infrastructure, the government is actively collaborating with stakeholders to achieve this vision. CII has also pledged its support in partnering with the State Government to establish Tamil Nadu as a prominent hub for media, entertainment and animation.
Media is consumed by audiences across demographics in various avenues such as television, films, out-of-home (OOH), radio, animation, and visual effects (VFX), music, gaming, digital advertising, live events, filmed entertainment, and print.
In today’s fast-paced digital age, the Media and Entertainment industry has become a powerful and influential force. India’s Media and Entertainment sector is experiencing a significant upward trend and is poised to achieve remarkable success. By 2025, it is projected to reach an astonishing $35.4 billion.
The digital revolution has had a major impact with 82 % of India’s population spending time on mobile apps dedicated to Media and Entertainment, as per a report of the Union Government.
Looking forward, India’s prospects remain promising, with projections of the industry reaching $ 55-70 billion by 2030. It will be mainly driven by Over-The-Top (OTT) platforms, gaming, animation and VFX.
Regional content has found its spotlight with 93% of YouTube viewers consuming content in Hindi or regional languages. Indian audiences have spent over 1.9 billion hours indulging in online sports content alone.
Television and OTT platforms have seen a surge in regional content consumption, accounting for 50% of total viewership.
For budding entrepreneurs interested in the industry, these numbers showcase the immense potential and exciting opportunities. The future of Media and Entertainment in India is bright, and now is the time to get involved.
The Union Government has enhanced the scope of foreign direct investment (FDI) by allowing 100% FDI in various sectors such as Teleports, DTH, Multi-System Operator, cable networks in DAS areas, mobile TV and Headend-in-the-Sky Broadcasting Services. This move brings a much-needed boost to the industry and opens up new opportunities for growth.
Moreover, recognising the importance of the film industry, it has been granted industry status, making it easier for filmmakers to access institutional finance.
To simplify the process further, the Ministry of Information and Broadcasting has established the Film Facilitation Office (FFO) as a one-stop solution for producers and production companies. The FFO acts as a single window clearance and facilitation point, assisting them in obtaining the necessary filming permissions.
In December 2020, the Film Media Units were merged under one corporation, leading to the convergence of activities and resources. This strategic move ensures better synergy and efficiency, ultimately helping each media unit achieve its mandate more effectively.
Tamil Nadu Government
The Tamil Nadu Government is in the process of rolling out an ambitious plan of providing high-speed broadband connectivity to 12,500 villages. The availability of high-speed Internet will result in increased consumption of entertainment content.
The growth of the Media and Entertainment industry in India is driven by a number of factors:
Adequate manpower: India has a large and growing pool of skilled manpower in the Media and Entertainment sector, thanks to prominent institutes and universities that offer courses in visual communication, mass communication, animation, VFX, gaming and comics.
Government support: The Union Government has set up an AVGC Task Force to work for the development of the sector by increasing the required manpower and improving infrastructure facilities.
Increasing consumer spending: India’s consumer spending is increasing rapidly, and this is creating a fertile ground for the Media and Entertainment industry to grow. India’s consumer spending for 2022 was $2.49 trillion, and it is expected to exceed $4 trillion by 2023.
High-speed Internet connectivity: India has made significant progress in expanding its high-speed Internet connectivity. This is essential for the growth of the Media and Entertainment industry, as it allows users to access and consume entertainment content easily.
Many stories to be told: India’s stories, myths and legends provide a wealth of inspiration for content creators.
Don’t think twice about unlocking opportunities to realize your startup’s true potential.