The Marketing Technology Timeline chronicles significant developments in three categories: marketing channels, the tools marketers use to manage these channels and data available to marketers.
MarTech is an industry, in addition to being a variety of platforms or software.. Thousands of companies, large and small, offer a variety of marketing software solutions to aid marketers in their quest to identify potential buyers, close sales and provide customer service.
Tamil Nadu’s infrastructure resources are rich and termed as an advantage as it has three major sea ports (Chennai, Ennore and Thoothukudi) and 19 minor sea ports, The State’s rail network density is higher than the national average. It has four international airports (Chennai, Tiruchi, Madurai and Coimbatore) and two domestic airports (Salem and Thoothukudi). Eighty-five per cent of passenger traffic takes place in the State on its road network of 66,039 km.
The State Government is taking proactive measures in promoting MICE Tourism. A spectacular destination of ancient wisdom bestowed with the eternal grace of nature, Tamil Nadu is being promoted as an enchanting destination for holidaying in southern India and tourism is a major contributor to the state’s economy.
More than 2.5 crore domestic tourists and 18 lakhs foreign tourists visit the state every year. 30% of the international tourists visiting India also visit Tamil Nadu. The state has been able to maintain impressive tourist arrivals and offers a relatively secure environment for business and leisure. Consistency in policies and a business-friendly approach has helped the State Government to attract a good investment in tourism.
To enhance the MICE Sector and to appreciate its variety of attractions, the Government of Tamil Nadu has initiated a number of schemes and launched marketing campaigns. The advertisement campaign is designed to represent core strength of Tamil Nadu like its heritage, history, culture, spirituality and peace. Tamil Nadu has a strong industrial base, seaport and airports, star hotels, spas, stadium, ayurvedic centres and recreation facilities. It has wonderful amenities for MICE Tourism. It will attract large segments of Businessmen, Industrialists, Investors, Specialists, and Artists etc. to make Tamil Nadu as a hub for their national and international activities.
Chennai and Coimbatore are rising as popular conference centres. MICE tourists have a potential to become high spending tourists. Tamil Nadu Trade Promotion Organization has constructed a colossal convention centre with the state of art amenities in the extensive Chennai Trade centre campus. It is close to the International Airport. There are a few five-star hotels in close locality. Chennai Convention Centre in cool and green environ perfectly refreshes the mind and balancing blends it with the business while holding a conference or conducting an event. It provides an ideal setting for a meeting with friends or colleagues. Presence of good information technology, excellent connectivity, and good infrastructure are the major advantages for MICE Tourism.